The Best Salesforce Data Enrichment Tools And Why You Need Them

The Best Salesforce Data Enrichment Tools in 2024

Here are some of the best options on the market, all of which are available on the AppExchange and have a seamless integration with Salesforce Sales Cloud.

1. ZoomInfo

ZoomInfo is a sales automation and data management platform, offering four unique solutions, SalesOS, MarketingOS, OperationsOS, and TalentOS.

ZoomInfo SalesOS allows you to find buyers based on your Ideal Customer Profiles (ICP), advanced company attributes, Intent Data, and the most accurate contact information in B2B—all in one place. With ZoomInfo Enrich, you'll ensure your critical data is accurate.

Leverage the full capabilities of Salesforce using a bi-directional sync that allows Sales & Marketing teams to pull existing Salesforce contacts & accounts into Zoominfo to enrich data or verify contact information, and push back into Salesforce.

Via the installed package, you can embed SalesOS into any Salesforce Object’s page layouts to give sellers one platform to access their business-specific data and ZoomInfo’s best-in-class contact, company, and intent data.

Pricing for ZoomInfo starts at $15,995 USD per company per year.

On AppExchange ZoomInfo has a 4.5-star rating out of 5 from 347 reviews.

The latest release of ZoomInfo was on June 30th, 2022.

If you are looking to integrate ZoomInfo and Salesforce, here is FoundHQ's Integration Guide.

2. Gong

Gong is a revenue intelligence platform.

It offers solutions for Sales, Customer Success, and Marketing teams as well as multiple different products designed to help you propel revenue growth.

Integrating Gong with Salesforce can significantly enhance the sales process and provide valuable insights for sales teams. 

Gong's conversational analytics platform automatically captures and analyzes sales calls, meetings, and emails to uncover key insights such as buying signals, objection handling, and competitive intelligence. By integrating Gong with Salesforce, these insights can be directly applied to the sales pipeline, allowing sales teams to make data-driven decisions and optimize their approach. 

Gong's integration with Salesforce also provides a seamless workflow for sales reps, allowing them to easily access call recordings, transcripts, and coaching tips within Salesforce.

Pricing for Gong starts at $1 USD per company per month.

It has a 5 star rating out of 5 from 81 reviews and the latest release of Gong was on August 15th, 2022.

3. Clearbit

Clearbit is a platform that allows you and your team to automatically enrich leads and contacts in real time.

Its focus is on enabling companies to build their business on better, more complete sales data.

Clearbit's data enrichment and lead generation capabilities can enhance the quality of data in Salesforce, providing more accurate and detailed information on prospects and customers. Leading to better targeting and personalization in marketing campaigns and sales outreach.

Additionally, Clearbit can help sales teams identify and prioritize high-value leads by scoring them based on firmographic and behavioral data. By integrating Clearbit with Salesforce, this lead scoring data can be directly applied to the sales pipeline, allowing reps to focus their efforts on the most promising opportunities. Clearbit can also provide real-time alerts and notifications when leads engage with marketing content or visit the company's website, enabling sales teams to respond quickly and effectively.

Pricing for Clearbit starts at $18,000 USD per company per year.

Clearbit has a 4.5-star rating out of 5 from 37 reviews and its latest release was on March 3rd, 2021.

For more information, check out our helpful tutorial on how to integrate Salesforce with Clearbit.

4. RingLead

RingLead, which is owned by ZoomInfo, is a data quality management SaaS application. RingLead offers a suite of duplicate removal and prevention applications for Salesforce.

RingLead's data quality management platform can help companies cleanse, standardize, and enrich their data within Salesforce, improving data accuracy and completeness. RingLead's deduplication and matching capabilities can help eliminate duplicates and ensure that records are correctly linked within Salesforce, reducing the risk of errors and inefficiencies.

By integrating RingLead with Salesforce, you can also automate key data management processes such as lead routing, assignment, and conversion, saving time and reducing manual effort..

Pricing for RingLead starts at $1,600 USD per company per month and it has a 5-star rating out of 5 from 24 reviews.

5‍. Cognism

Cognism is a leader in premium sales intelligence. It provides person and company data so you have prospects to contact and the data you need to connect with them.

Cognism is a powerful sales acceleration platform that helps generate high-quality leads and improves sales outreach. Cognism's platform combines a comprehensive B2B database with advanced AI and automation capabilities, allowing sales teams to identify and engage with the right prospects at the right time.

Cognism's database contains millions of contacts and companies, including detailed firmographic, technographic, and intent data, enabling companies to segment and target their audience effectively. It also offers features such as email sequencing, appointment setting, and social selling tools that can streamline and enhance the sales process.

Cognism is on AppExchange and starts at $1,000 per company per month. It has a 5-star rating out of 5 from 24 reviews and the latest release of Cognism was on April 28th, 2022.

6. PipeLaunch

PipeLaunch is a Salesforce enrichment platform. It automatically enriches Salesforce with the Ideal Customer Profile (ICP) and suggests other matching profiles from Linkedin.

PipeLaunch connects Salesforce and LinkedIn. The platform uses a combination of machine learning and human validation to help companies improve the quality and relevance of their data. It automates the data enrichment process, and offers customizable enrichment solutions tailored to the specific needs of each company, allowing for personalized and relevant data. With its ability to seamlessly integrate with existing data management systems and handle large volumes of data, Pipelaunch is a scalable solution suitable for companies of all sizes.

Pricing starts at $29 USD per user per month and it has a 5-star rating out of 5 from 23 reviews.

7. Experian

Experian is a data quality management platform that allows you to optimize, profile, and manage your data. It offers a data analytical platform and customer acquisition software to help your business improve the customer experience.

Experian's data enrichment offer is a suite of services designed to enhance the value and accuracy of a company's customer data.

This includes appending missing information, verifying contact information, and segmenting data into meaningful groups. Experian's data enrichment services can also help companies gain a deeper understanding of their customers through the use of demographic, behavioral, and lifestyle data. By using Experian's data enrichment services, companies can improve the accuracy of their data, which can lead to more effective marketing campaigns, better customer service, and improved overall business performance. Additionally, Experian's data enrichment services can help companies save time and resources by automating the process of data enrichment, allowing them to focus on their core business activities.

Pricing starts at $2,500 USD per company per year and it has a 4.5-star rating out of 5 from 20 reviews. The latest release of Experian was on September 12th, 2022.