Posts

The Key to GTM Systems Innovation: Reporting Structure

GTM Systems teams can be a powerhouse of innovation - but they have to get this one element right.

2/27/25

20+ Offshore Salesforce Development Team Structures

Insights on how Airbnb, Atlassian, Twilio, and others build global Salesforce Development teams.

1/16/25

A Model for the Right Salesforce Leadership Structure

Building a Salesforce strategy, team, and support starts at the top—a leadership structure worth studying

1/16/25

A Powerhouse Rev Ops Team of 40 people for 575 Sales Reps

A team this large is rare for a mid-sized org with $5K ACV, but key for a land-and-expand GTM strategy.

1/16/25

An Ideal Salesforce Leadership Structure at Pure Storage

Scaling a Salesforce team needs more than tech skills. See the diversity in Pure's 9 GTM Systems leaders.

1/16/25

Comparing Revenue Operations Teams: Datadog vs. Twilio

Analysis of two powerhouse RevOps teams: Datadog ($2B ARR, 95 people) and Twilio ($4B ARR, 85 people).

1/16/25

Databricks vs Snowflake: 2 Different Approaches to Salesforce

Both orgs started scaling GTM Systems teams in 2018, but each took a unique path. Here are our takeaways

1/16/25

Diverse Background of Salesforce Product Managers at Block

Product Managers are key to any Salesforce team. Explore the backgrounds of Block's 12 Salesforce PMs

1/16/25

Evolution of GTM Systems After an Acquisition

In June 2021, BILL acquired Divvy for $2.5B. Here’s how their GTM Systems evolved post-acquisition

1/16/25

Evolution of Zillow's Salesforce Team Structure (2016-Present)

Since 2016, Zillow's Salesforce team has grown 5x to 50 people, powering its two-sided marketplace.

1/16/25