General Resources
•
Top 11 Salesforce Marketing Cloud Consultants
About Marketing Cloud Hiring
Due to the complexity of Salesforce Marketing Cloud, it is one of the most challenging products for Salesforce Customers to properly adopt and extract maximum value from after the Consulting Partner leaves. For starters, the sheer number of distinct modules that fall under the 'Marketing Cloud' suite is almost limitless.
While many companies will start with adoption of Email Studio and the use of Journey Builder, leveraging Marketing Cloud strictly for e-mail is only a fraction of the tool's power. Despite it being a good starting point, the real value comes from leveraging modules like Customer Data Platform, Mobile Studio, Marketing Cloud Advertising, Social Studio, and Datorama to fully leverage the power of your customer data in the context of deploying continuous, multi-touch, and cross-channel Marketing campaigns.
Different Marketing Cloud Consultant Skill Sets
Wrapping your head around the sheer functionality of Marketing Cloud can be challenging enough. Now, you need to factor in that there are very distinct skill sets that fall under the broad Marketing Cloud Consultant function. We boil it down to 2 Types of Marketing Cloud Consultants.
Applicant Specialists are the SFMC Consultants that will help handle all technical aspects of architecting, integrating, and setting up the tool for use by your Marketing team. This is more of a technical discipline and is the typical skill set of a Marketing Cloud Consultant at the Partner you're using the implement the platform.
Campaign Specialists, on the other hand, are more of a Marketing discipline.
These are the individuals that understand the features and capabilities of the tool in the context of setting up, running, and reporting on a company's ongoing Marketing efforts. This is a skill set that 100% of company's using Marketing Cloud need to employ in-house on a full-time or part-time Contractor basis.
Let's dive into some of the best Salesforce Marketing Cloud Consultants in the market today - all available via FoundHQ. Create a Free Company Account and contact them directly in minutes!
Meet the Salesforce Marketing Cloud Experts
Jason Trout
Category: Application Specialist
A veteran Marketing Cloud Architect, Jason has focused on the platform the 8+ years. During that time, he led the Marketing Cloud implementation at a large Customer (Love's Travel Stops) and spent time at 2 Consulting Partners, including serving as the Marketing Cloud Practice Lead at Appirio, one of the leading Salesforce Consulting Partners.
Isaac Shaffer
Another seasoned and heavily Certified Marketing Cloud Consultant, Isaac has been working on the platform since the ExactTarget days. Beginning as a Marketing Cloud Developer in 2015-2016, he has progressed into an Architect capacity working on some of the largest, end-to-end Marketing Cloud implementations. For 3 years, he was a Lead SFMC Architect at Publicis Sapient and is currently an Independent Consultant working on projects, enhancements, and ongoing strategy.
Lindsey Coulter
Category: Campaign Specialist
Founder of an Email Marketing Agency, Lindsey has worked as a Campaign Manager and Marketing Cloud Email Specialist for companies like Pierry, Riot Games, and Swanson Health.
Her background is squarely in the Campaign Specialist category, working with existing Marketing Cloud Customers to build, deploy, measure, and iterate on complex campaigns within the tool.
Theo Ansa
Category: Application Specialist
Starting as an HTML Developer, Theo moved into a Marketing Cloud role during his time at Cox Automotive back in 2019.
In this role, he was a hybrid Application and Campaign Specialist, helping to implement and integrate Marketing Cloud during initial deployment before taking over ongoing campaign execution as a liaison to Marketing stakeholders, building personalized campaigns with AMPscript, templates with Content Builder, managing complex list segmentation with SQL, and helping set up Mobile Connect for SMS. Currently, he is Sr. Manager of CRM Technology (SFMC) at Advance Auto Parts, leading a team of Email Developers and Automation Specialists, while taking on part-time consulting work on the side.
Glen Stoker
Category: Application Specialist A background like Glen's is hard to come by. He got his start as a Technical Architect at ExactTarget in 2009, before tenures at some of the biggest names in the Salesforce ecosystem, including 2.5 years at Salesforce (post acquisition), Lev, Acumen Solutions, Silverline, and Traction on Demand.
Currently, he is the Marketing Cloud Architect at AARP, the largest publication in circulation across the United States.
Christy Baseman
Category: Campaign Specialist
Currently a Marketing Cloud Architect at Komodo Health (a hybrid Salesforce Customer / Consulting Partner after their acquisition of Mavens), Christy brings 10 years working on Marketing Cloud.
She spent time on internal Marketing teams at Sears leading Marketing Cloud Campaign execution and worked as a Deployment Specialist at Salesforce for ~3 years.
Cristóbal Galindo
Category: Application Specialist
Based in Mexico, Cristóbal is currently an Associate Manager, Marketing Cloud Engineering at Accenture.
In addition to 8+ years overall experience working on Marketing Cloud, he has deep experience on a range of Marketing Cloud modules, including Audience Studio, Social Studio, and Datorama - providing companies with a breadth of knowledge about when and how to adopt richer functionality within the tool.
Justin Zucker
Category: Application Specialist
Another Consultant that's been working with Marketing Cloud since the ExactTarget days, Justin got his start as an Email Marketing Developer at OfficeMax in 2012. From there, he spent nearly 4 years working at Salesforce, helping to lead technical implementations of the platform for companies ranging Walt Disney Company, FedEx, Ally Financial, Fanatics, Kroger, and Home Depot.
Following stints at Consulting Firms like Deloitte and Pierry, he is now the Marketing Cloud Architect internally at Holiday Inn.
Will Knox
Category: Hybrid
Marketer turned Marketing Cloud Architect, Will brings a breadth of knowledge working on the platform in both Internal and Consulting roles.
After time as a Marketing Cloud Architect at CVS, sitting as the bridge between technical implementation teams and Marketing stakeholders, he moved into a consulting role at leading Partner, DEG Digital, helping to deploy Marketing Cloud for companies like Under Armour and Publix. For 1 year, he led a team of Marketing Cloud Admins and Developers at Credible before going Freelance in late 2022.
María Laura Robol
Category: Application Specialist
A Marketing Cloud Consultant currently based in Spain with experience working across the North American, LATAM, and EMEA markets.
For the past 9 months, she has been a Marketing Cloud Architect at IBM, working on large scale digital transformation projects and previously worked on internal Marketing Cloud teams at a range of customers, including Penguin Random House. Primarily focused on the technical side of Salesforce, Maria works on implementations, optimizations, and large scale enhancements to existing instances.
Mohammed Hossain
Category: Campaign Specialist
A hybrid Designer / Web Engineer turned Marketing Cloud Specialist, Mohammed brings 3.5+ years dedicated to the Salesforce platform. He has spent time on the Agency side and working as part of Internal Salesforce teams with some of the world's biggest brands, including McDonald's, Bentley, and Volkswagen. Additionally, he spent a year at Girl Scouts of the USA, one of the largest Marketing Cloud Customers with 1.7m subscribers, to design, build, deploy, cross-channel marketing campaigns on the platform.
Hiring a Marketing Cloud Consultant
As you embark on your Marketing Cloud journey, the biggest thing to look for is the breadth of experience in your Marketing Cloud Consultant.
Given the sheer scale and complexity of the platform, a Consultant that understands all the possible ways to leverage the tool is critical. However, you want to make very sure that you adopt the platform incrementally. The double-edged sword with the power of Marketing Cloud is its very complexity - it can be disruptive for Marketing teams in the early days and throwing too many bells and whistles at them on day 1 can be overwhelming.
This is why we always recommend new Salesforce Customers engage an outside Marketing Cloud Consultant to serve as your liaison alongside the Consulting Partner. Some Partners can be eager to introduce everything available - and while they may have the best intentions, this is not what will set you up for long-term success.
In addition to understanding the features and functionality best suited for you today, you want a Consultant that has seen Marketing Cloud operate in a variety of contexts. Different industries and company sizes. Companies with established Marketing teams and smaller orgs.
FoundHQ is the #1 platform for hiring Salesforce Consultants globally. Our network of 3,500+ Salesforce Experts features hundreds of Marketing Cloud Consultants with varied backgrounds - get in touch any time to discuss the best options for you."
Get Matched to the Right Salesforce Consultant
FoundHQ is the easiest way to get work done in Salesforce.
