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Top 9 Pardot Partners

Learn about the different resourcing options for getting Pardot work done. Explore the top Salesforce Pardot Partners or connect with FoundHQ to hire Pardot Consultants directly.

Pardot is a unique tool in the realm of marketing automation for several reasons. As a product owned by Salesforce, it seamlessly integrates with the Salesforce CRM platform, providing a unified view of marketing and sales activities. Pardot's focus on B2B marketing sets it apart, offering specialized features like lead scoring, account-based marketing, and advanced lead nurturing workflows that cater specifically to the needs of B2B organizations.

However, as with any Salesforce product, the best way to see a return in your investment is to customize it to your business needs and processes. In order to do that, you most likely need to engage with a Partner (or support your in-house team with Contractors).

This guide enlists the best Pardot Partners, and below we give a few tips to understand how to choose one. If you need help vetting a partner further, schedule a free consultation here.

Why Engage With a Pardot Partner?

Tapping into Pardot expertise, be it with a recognized Partner or through independent Pardot experts, is the best way to ensure a smooth implementation and the right approach to reach your business goals.

The key features of Pardot that the right Partner will enable to use are:

Lead Scoring

Pardot offers advanced lead scoring capabilities to prioritize and identify the most engaged and qualified leads. Without a Pardot partner's guidance, you may struggle to develop an effective lead scoring model, resulting in inaccurate lead prioritization and missed opportunities to focus on high-value prospects.

Automation Workflows

Pardot's automation features allow you to streamline marketing tasks, nurture leads, and deliver personalized content at scale. Without a Pardot partner, you may not fully leverage the potential of automation workflows, resulting in manual and time-consuming processes, inconsistent messaging, and missed opportunities for targeted engagement.

Dynamic Content

Pardot enables the creation of dynamic content that adapts to each prospect's interests and behaviors. Without a Pardot partner's expertise, you may struggle to set up dynamic content correctly, missing the opportunity to deliver personalized experiences and engage prospects with relevant messaging.

Email Marketing

Pardot includes robust email marketing capabilities such as email templates, drip campaigns, and A/B testing. Without a Pardot partner, you may face challenges in creating effective email templates, setting up drip campaigns with appropriate timing and content, and analyzing campaign performance to optimize email marketing efforts.

Landing Pages and Forms

Pardot allows you to create customized landing pages and forms to capture leads and gather prospect data. Without a Pardot partner, you may not fully utilize the capabilities of building optimized landing pages, implementing progressive profiling, and integrating forms with Pardot to capture valuable lead information.

Reporting and Analytics

Pardot provides extensive reporting and analytics features to measure campaign performance, track conversions, and assess ROI. Without a Pardot partner, you may struggle to configure accurate tracking mechanisms, interpret data effectively, and derive actionable insights to optimize your marketing efforts.

Integrations

Pardot's integration with CRM systems, such as Salesforce, enables seamless data synchronization and unified customer insights. Without a Pardot partner, you may encounter challenges in setting up and maintaining the integration, resulting in incomplete or inconsistent data, missed lead tracking, and hindered marketing and sales alignment.

FoundHQ vs Consulting Partners

Companies are told that Salesforce Partners are the only place to go for quality guidance or reliable execution. But that’s simply not true. At least anymore.

There is absolutely a time and place to leverage Consulting Partners but that is primarily limited to projects that will require a Delivery team of 10+ Consultants engaged simultaneously. More often than not, stakeholders turn to Firms when a better option is hiring a small team of Independent Consultants.

FoundHQ was born out of a very real need: a way to engage the same Salesforce Consultants you get from a Partner at a fraction of the cost.

How Consulting Partners Work

There are a few key aspects to the way Salesforce Partners work with you to get the work done. This is a simple reality of their business model.

Deliver the Work and Leave

Their business runs on delivering projects efficiently so they can manage their workload and move on to the next project. Obviously, you're looking to get the work delivered quickly as well but you want to make sure it's done right before they leave - and if the Partner has another project lined up for their Consultants, the final stages can get rushed.

Not to mention, most Partners simply don't have a cost-effective model to support you after go-live. They will either charge astronomical rates for access to an individual Consultant or they will hand everything over and wish you luck.

All Deliverables are Scoped Upfront

In order to achieve the fastest possible deployment, the start of an engagement with a Partner involves scoping the entire project from start to finish and solidifying a timeline for when everything is scheduled to be completed.

Again, project planning is critical for success but it leaves very little room to maneuver. As you learn new things along the way, you might want to change some of the original plans and Partners make it very difficult to do so.

Partners Execute 100% of the Work

Perhaps you have a capable Salesforce Administrator or Developer in-house that would love to get their hands on this new project. It would give them experience and bring the cost of the project down but Consulting Partners don't want to do things that way.

They want to staff an entire team on the project and get as many Consultants billable as possible in order to maintain control. It means means that regardless of what expertise you have within your company - or who on your team you'd like to get some Salesforce exposure - the Partner will be push as many of their Consultants as possible, increasing the overall cost of the project and making knowledge transfer harder during go-live.

Partners are Very Expensive

The typical bill rate per Consultant from a Partner is $200/hour to $350/hour.

They will justify it by saying quality comes at a cost but it's really because Consulting Partners have a lot of overhead, which needs to accounted for in their price. In contrast, Independent Salesforce Consultants charge a significantly lower hourly rate - typically in the range of $100/hour to $175/hour.

And don't be fooled, their experience is identical to the Consultants you get from a Consulting Partner since many Independent Salesforce Consultants used to work for a Partner!

When To Hire Who: FoundHQ vs Consulting Partners

The Partner approach is ideal for larger transformation projects where the team being engaged across strategy, business process optimization, and systems work exceeds 10+ Consultants engaged simultaneously.

At this scale, it's beneficial to have a single vendor accountable for managing the all workstreams and keeping things organized.

But you should strongly consider engaging Independent Consultants for any initiative that requires fewer than 10 Consultants - and especially those that only need a team of 2-3.

In these scenarios, you can take a surgical approach to hiring only the experience needed, while also partnering with someone that remains available to you long after the project is delivered.

Why FoundHQ

Our approach gives you the best of both worlds.

The expertise of a Consulting Firm. The collaboration of an FTE.
And cost savings only a Freelancer can offer.

FoundHQ brings 10+ years of experience building Salesforce teams, including work with some of the top Partners globally. By partnering with us, you get access to a network of 8,000+ pre-vetted Salesforce Consultants, including talent from Slalom, Accenture, Deloitte, IBM, Kicksaw, Coastal Cloud, Salesforce, and hundreds of other Consulting Firms.

We possess the single largest Salesforce knowledge base and the ability to help you identify the right team needed to deliver any scope of work.

Hiring Salesforce Pardot Consultants

FoundHQ has a network of over 3,000 Salesforce Consultants who are ready to jump and make an impact on your Salesforce projects. Hiring pre-vetted Salesforce Pardot Consultants has never been easier.

How it works:

  1. You share your requirements.

  2. We use them to match you to 1-3 Salesforce for Nonprofit Consultants.

  3. You interview them, and decide who you like best.

FoundHQ handles the heavy lifting:

  • All Freelancers are subcontractors of FoundHQ

  • We handle all on-boarding, timesheets, payroll, and compliance

  • Pay a flat hourly rate for all approved hours, invoiced at the end of each month

To learn more, tap the bubble button on the right or schedule a call here.

FAQs

  • How to choose the right Salesforce Partner?
    Check out this step-by-step guide to choosing a Salesforce Partner.

  • Do I need a Salesforce Partner or an Independent Consultant?
    It depends on the type of project, budget and goals. This guide should be helpful to decide.

  • How much do Salesforce Partners cost?
    Engaging with a Salesforce Partner will take a bite out of your budget. Most Partners charge minimum fees and have somewhat rigid SOWs. When you get a quote, you can compare the hourly rate of a Partner with the hourly rate of a Consultant.

Get Matched to the Right Salesforce Consultant

FoundHQ is the easiest way to get work done in Salesforce.

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As we highlighted in our Guide to Selecting a Partner, finding a Consulting Firm with expertise in the specific Product you need is only one piece of the equation.

Don't overlook the importance of vetting Partners on the specific type of work they deliver and how they will engage with you throughout the engagement.

If you're looking for guidance or an outside opinion on vendor selection, book a call with our team any time.

FoundHQ

New York, NY

Consultants:

8,000+

FoundHQ - The Largest Network of Salesforce Support Experts

Quick Stats

  • 500+ completed Salesforce projects

  • 8,000+ pre-vetted Salesforce Freelance Consultants

  • No minimum project size

  • No rigid SOWs

  • No matching fees

  • Founded in 2020

  • Serves United States, Canada, United Kingdom, France, Germany, and Australia with Salesforce Consultants in 30+ Countries

FoundHQ provides access to the single largest network of Salesforce support experts in the world. This unique positioning allows FoundHQ to serve startups, mid-market, and enterprise organizations with a wide range of Salesforce services. Our model supports customers looking to identify project-based Salesforce contractors that function as embedded members of their team.‍

Getting started with FoundHQ is easy:

  1. You tell FoundHQ about your project needs.

  2. Within 24 hours, we match you with 2-3 Salesforce support consultants specifically identified for your project.

  3. You choose the consultant(s) to interview.

  4. Kick off the project — and FoundHQ will support you every step of the way.

To learn more about if FoundHQ is the right fit for your project, you can Create an Account, List a Quick Project, or Book an Intro Call.‍

Cloudtegic

Des Moines, IA

Consultants:

10

Founded by three leaders in the Marketing Operations field who were committed to creating a new approach to revenue optimization, Cloudtegic offers different types of implementation (and support) packages as well as a fractional marketing service.

Invado

Austin, TX

Consultants:

7

Created by the former CMO of Manticore (an early leader in the Marketing Automation space), Invado is a Salesforce Partner specialized 100% in Pardot. Invado's main industry is the Higher Education space, where they've worked with companies like University of Florida and The George Washington University.

Cloud Analogy

Seattle, WA

Consultants:

476

Cloud Analogy is one of the bigger Salesforce support service partners in the USA.  With over 400+ certified experts and close to 10 years of experience, Cloud Analogy serves the complete set of Salesforce products.

Areas of Expertise

  • Salesforce App Development

  • Salesforce Data Migration

  • Salesforce Admin & Developer Support

  • Salesforce Lightning

  • Salesforce Integration

  • Salesforce Implementation Services‍

Forcery

New York, NY

Consultants:

25

Created by Tigh Loughhead, a Trailblazer Community Group Leader for Pardot, Forcery is a small but mighty Pardot Parner. Forcery combines a decade of MarTech thought leadership and CRM automation experience. Forcery prides itself in providing strategic guidance on how to leverage Salesforce Pardot advanced features like B2BMA, Connected Campaigns, Engagement Studio, Lead Scoring and Grading and Pardot Einstein.

Rotive

Scottsdale, AZ

Consultants:

Rotive is composed of 2b2 Marketers and Sales Professionals foremly of Pardot and Salesforce. They work primarily with small business and have an academy (Rotive Academy) where they offer courses and tutorials on all things Pardot.

Sercante

Atlanta, GA

Consultants:

84

Sercante is 100% focused on helping Marketing and Sales teams, and specialize in Pardot implementations, account audits, Marketing analytics and more. They also have an "agency" side with creatives, designers and copywriters to support companies of all sizes take their digital marketing to the next level.

Showerthinking

Madrid, Spain

Consultants:

30

The only European partner to have made the list, Showerthinking are experts in implementing Inbound Marketing strategies on Pardot. They're a digital marketing agency and Salesforce partner with a robus team of Pardot experts: Pardot Specialist, Pardot Consultant, Sales Cloud Consultant, etc. and have worked with customers like Michelin, Adecco Group and Starbucks.

SP Tech

Atlanta, GA

Consultants:

25

SP Tech was founded in Atlanta in 2015 and quickly gained a Top Salesforce success partner status. With operations across the US and India, SP Tech's biggest customers come from Healthcare, Insurance, Mortgage, Real-Estate, & Financial Services.

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