Metadata.io
Turn Campaigns into Experiments & Ad Spend to Pipeline
Founded:
2015
B2B marketers use Metadatas Marketing OS to drive more revenue without all the manual and repetitive work.
From running paid campaigns to personalizing web experiences to optimizing everything to revenue Metadata automates all of this.
This means less time spent on low-value tasks and more time spent on strategy, creativity, and driving revenue.
The Marketing OS by Metadata is designed to streamline and automate the operations of marketing campaigns, turning complex, often manual processes into automated sequences that can drive significant revenue without needing the constant attention of marketing teams. This system integrates AI and machine learning to personalize ads and automate decision-making processes, ensuring that campaigns target the right audience at the right time. Such automation extends to optimizing engagement strategies and conducting campaign experiments, allowing companies to increase match rates and improve the efficacy of their marketing efforts.
For marketing teams, particularly those utilizing Salesforce, Metadata offers substantial benefits. It allows these teams to leverage CRM insights for more precise targeting, ensuring that the marketing message reaches the right persona throughout various stages of the customer journey. The integration with Salesforce helps in identifying ideal customer profiles and automates lead enrichment, ensuring that marketing investments are tied back to tangible results, such as pipeline and revenue growth. This capability not only enhances operational efficiency but also allows marketing teams to focus more on strategic initiatives, creativity, and ultimately, expanding company revenue streams.
