PathFactory
Content Intelligence and Personalization Platform for B2B Marketers
Founded:
2012
Unlock B2B revenue with personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey with PathFactory. Enhance your buyer's journey and start enabling your buyers with content intelligence.
PathFactorys AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts for your ABM strategy. Accelerate deal velocity and grow your pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and trending topics.
PathFactory has been recognized by Deloitte as one of North Americas 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.
PathFactory offers an AI-powered platform that enhances B2B marketing efforts by delivering personalized and intelligent content experiences. By analyzing buyer behavior and engagement, PathFactory recommends tailored content tracks that guide users through logical content sequences, similar to how Amazon or Netflix suggest products and shows. Their approach helps in providing targeted content recommendations and actively merchandising content, thereby removing the passive nature of traditional B2B content interaction and increasing engagement.
Marketing teams, especially those utilizing Salesforce, benefit from PathFactory through seamless integrations that boost content consumption and engagement. By leveraging rich data insights and audience signals, PathFactory helps improve conversion rates and deal velocity. It provides tailored experiences and tracks audience engagement, thereby enhancing the effectiveness of campaigns and sales strategies. PathFactory's compatibility with leading tools like Salesforce enables marketers to deliver more personalized and impactful content, ultimately enhancing pipeline growth and revenue outcomes.
