Optimizely
Your all-in-one operating system for marketing
Founded:
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care.
Optimizely is designed as a comprehensive digital experience platform (DXP) that equips marketing teams with everything they need to streamline their operations, enhance collaboration, and create high-quality personalized content. It facilitates a seamless content lifecycle management process that includes planning, creating, personalizing, experimenting, and analyzing digital content across various channels. Leveraging AI and machine learning, Optimizely helps teams optimize customer engagement and experiment regularly to refine experiences based on data-driven insights. Notable features such as omnichannel delivery and in-context editing support significant improvements in digital performance, which is crucial for businesses aiming to elevate their customer experiences.
Marketing teams using Optimizely benefit significantly, especially those utilizing Salesforce. Optimizely seamlessly integrates with Salesforce, allowing marketers to develop targeted experiments and personalized campaigns. The integration enhances operations such as customer data synchronization and analytics, which helps in creating unified and personalized engagement strategies. Teams can improve customer experiences and streamline processes by leveraging the Stats Engine for precise analytics along with the Salesforce Marketing Cloud Connector, facilitating enhanced targeting and market understanding. These capabilities empower marketing teams to make informed decisions and achieve better interaction outcomes for a comprehensive digital strategy, reaching more specific and nuanced market segments effectively.
