Metricsflow
Cookieless Analytics & Attribution
Founded:
2016
At Metricsflow, we work to shape the future of data attribution for a new kind of relationship between customers and companies. Advocating for privacy-first practices and a smarter, deeper, and non-invasive customer learning, Metricsflow innovates using machine learning and AI technology to equip businesses with the right tools. We're passionate about the internet and how data is treated. And... No Cookies!
Metricsflow offers a cookieless data analytics and attribution platform that effectively captures user sessions and interactions without the use of traditional cookies. Utilizing proprietary AI technology, it assigns unique identities to visitors while remaining compliant with privacy laws like GDPR. The platform focuses on providing detailed customer journey insights, enabling businesses to track marketing performance without the risks associated with data duplication or loss. Additionally, Metricsflow's system is designed to avoid interference from anti-tracking applications, ensuring accurate data collection.
For marketing teams, especially those in organizations using Salesforce, Metricsflow significantly enhances tracking and attribution capabilities. Its seamless integration with Salesforce CRM allows for a full visualization of customer paths from initial contact through conversion, which helps in optimizing marketing strategies. By leveraging Metricsflow, teams can gain invaluable insights into marketing ROI without compromising user privacy or dealing with data integrity issues often encountered with cookies, ultimately fostering smarter marketing decisions and better customer relationships.
