OfferFit
A/B testing is dead
Founded:
2020
A/B Testing is Dead. Make the leap from A/B to AI.OfferFits AI testing is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data.
OfferFit is an advanced AI-driven testing tool that replaces traditional A/B testing methods with autonomous, reinforcement learning-based experimentation. The product swiftly makes personalized, 1:1 marketing decisions by leveraging all available first-party data without the constraints of manual segmentation. This creates a faster, more refined testing process capable of unlocking the full value of customer interactions and insights by adapting in real-time to customer behaviors and preferences.
Marketing teams, particularly those using Salesforce, benefit from OfferFit's AI capabilities by enhancing their testing processes across various applications such as renewal, retention, and customer engagement. Instead of relying on fixed sequences and extensive manual A/B testing for optimal strategies, these teams can automate and scale experimentation efforts, thus achieving more immediate and actionable insights. Salesforce users can integrate OfferFit to make data-driven marketing decisions that are personalized to individual customer experiences, thus driving more effective and efficient customer interactions.
