Persado
Persado AI: Leading Generative AI Text Content Generation for Marketing
Founded:
2012
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000campaigns and 150 billion customer interactions for financial servicesalone - driving $2.5B in incremental revenue for banks and credit cards issuers.Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyones unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: Top Leader in CB Insights GenAI for Text Content Generation matrix Built Ins Best Places To Work American Business Award for Content Marketing Solution (Gold) Fortune 50 Companies Leading the AI Revolution Fast Companys Worlds Most Innovative Companies Gartner Cool Vendor in Data-Driven Marketing* Forrester Breakout Vendor in Content Intelligence
Persado's product is an AI-driven platform that generates hyper-personalized communications designed to motivate customers to act. It enables increased personalization and engagement across various marketing channels such as web, mobile, email, social media, and print. With its capabilities, Persado helps companies like Chase Card Services and Tapestry Inc. enhance their marketing strategies. The platform ensures compliance with brand and legal regulations while integrating seamlessly with existing tech stacks to facilitate personalized content generation.
Marketing teams, especially those using platforms like Salesforce, benefit from Persado's ability to increase conversion rates and engagement through automation and personalization. Using non-PII data, Persado's AI optimizes content generation, which is particularly beneficial for Salesforce users looking to automate and refine their customer interactions. The platform's integration with measurement and attribution tools enhances machine-learning capabilities, providing precise insights into marketing performance which can lead to better strategic decision-making and increased revenue.
